It's a common story for the huge number of therapists I meet: whilst being talented practitioners, they struggle to financially make ends meet, which becomes a self-fulfilling cycle of struggle, low vitality and lack of financial resources.
One of my collegues, a very successful therapist of over 7 years experience with thousands of clients, yesterday mentioned that in his particular niche, few full-time therapists earn more than £10,000 a year. The story is similar for life coaches, where the average income is (if I recall correctly) around £14,000 per year and most return to part time or full-time work within a year of training. I often wonder how they make ends meet ... or perhaps they're living a low-carbon lifestyle for the benefit of the planet?! I jest not. It's a tough space to live in - I have been there myself which inspired me over the years to Coach individuals and Therapy Centre teams on Marketing Success for Therapists - applying both the mindset and practical action required to attract and retain clients.
However, I do occassionally (and joyfully!) meet FINANCIALLY ABUNDANT independent therapists who say: "I don't have room for any more clients! I have too much business!" It was particularly refreshing today to learn more about the abundant client secrets of leading Bates Method (eyesight regeneration) expert, Lizzie May who generously shared her tips for the prosperity of her London practice ...
... Lizzie has a passion, energy and focus that brightens the spirit of everyone she meets. She is healthy, full of vitality, extremely focussed in her use of language and deeply committed to her purpose of helping as many people as possible regenerate their eyesight using the Bates Method. Here are some of Lizzie's client prosperity secrets she wanted to share with others ...
"I am committed to Bates Method for the rest of my life! Be very, very clear with your intentions. Stop dissipating your attention so much. Focus on just one or two things, and have a single, clear message that your clients can 'get' easily and quickly. Above all, love what you do with all your might!"
Tips for therapists starting out (or wanting to cultivate greater prosperity!):
Having been teaching the Bates Method to groups, clients and surgeons (Lizzie speaks at Moorefield Eye Hospital about natural eye regeneration) for nearly 10 years, here is a woman worth listening to about how she positioned herself as an expert in a particular field. Originally, she wanted to add the Alexander technique and other approaches to her kit. "However someone I respected with a lot of experience and wisdom said to me - "Lizzie, let it go - just focus on becoming an expert in one area. Focus on Bates".... and so I did. Now I understand what it is to be a master of 1 trade, rather than a jack of all. It's easier for clients to understand what I do."
When she first decided to study the Bates Method and become a teacher and practitioner, she did a transition of 3 days at her full-time employment then 2 days building up her practice. To grow her practice, she got out and did as many free speaking engagements as she could ... "I put myself about a lot! It was mainly free speaking but I picked up clients from the audience and built my confidence".
Her practice really mushroomed 4 - 5 years ago following consistent marketing efforts, and in the past 3 - 4 years over 70% of her clients come from her online enquiries via her webpage at https://www.seeing.org/teachers/lizziemay/ Lizzie May is also an accredited professional member of the Wellbeing Network and the Hammersmith Lifewheel - read Lizzie's profile here.
The rest come via referrals from current and past clients and she has clients flying from all around the world to come and see her, working only from her home in East Sheen, South West London. She chose to work from home to minimise travel, conserve her energy and money, and ensured her loft studio was thoroughly equipped and comfortable for both Lizzie and her clients.
Essential client prosperity and abundance tips from Lizzie ...
- Be in complete choice - create your business lifestyle; set your own rules of work e.g. days, hours, number of clients, rate you want. Lizzie's full practice is around 20 clients per week at 1.5hrs per client. That leaves her time to re-energise, deliver seminars, do regular active marketing and develop her own expertise.
- Be active and consistent in your marketing rather than passive (emails, letter) - talk passionately to individuals and groups, share your information with specific contacts at therapy centres or natural health outlets, make the local area aware you exist by gettin gon the phone or getting out there and talking to them about what you do.
- Be deeply passionate about your work, from your heart, spirit and purpose. It's catching!
- Be focused yet relax enough that you can notice opportunities as they magically appear
- Be open to the opportunities around you which is linked to being relaxed. Lizzie is a big advocate of daily 'eye palming' and meditation. When she was meditating yesterday she was relaxed enough to listen to her innate intelligence that helps us solve problems and guide us: it popped into her awareness to ask her employed clients if she could speak with their business about delivering her corporate eye care seminars.
It was, as ever, a pleasure to experience Lizzie's passion and clear insights.
Gratitude and abundance to you!
Note from Alexis: I've been to East Sheen for a Vision Education session - the eyes really are a window to prosperity plus Bates is an incredible pathway to wellbeing and restoring eyesight. Lizzie's work space is bright, airy and wonderfully set up for everyone from children to professionals who want natural vision regeneration sessions. Try it out or check out some of Lizzie's case studies online.
The Happiness Centre delivers expert Employee Wellbeing Seminars to organisations aruond the UK. We have received excellent client feedback about Lizzie's employee wellbeing seminar "Eye Care and Computers". Email email@example.com for details about our full Employee Wellbeing Seminars.
'Natural Vision Awareness Week' this year is from 21st to 28th October 2007 with 2 seminars on Vision and the Out Breath that week at Lizzie's studio in East Sheen, London - for more details email firstname.lastname@example.org