I've often had clients who use 'needing to get the cards and letterhead' as an excuse for not getting started on sales. Business cards can be a powerful part of your identify, more often to verify to yourself, then the world, that you actually are a real Property Investor, Change Catalyst or Chocolate Maker. However, don't let a little thing like lack of business cards get in the way of simply getting out there and having passionate conversations that create sales. What does make an effective business card is ...
.. making sure it actually says what you do. Yes - I know that seems simple, but how often do you meet someone, then weeks later wonder who that person was and what exactly they do?
Use your business cards as a communication tool:
- put your picture on it: people will remember your face before the words on your card
- have a business name that actually says what you do: Legal Eagles, Pheonix Photos, Rapid Repairs, Lion's Shares Trading
- pick a title that people understand
- list your services or products
- have a special offer or incentive to email / pick up the phone
- have somewhere people can write on your card. "We met at ... "
There's more tips online at http://www.entrepreneur.com/article/0,4621,311132,00.html
Free cards
Vistaprint does 250 free, quality business cards. Go for glossy if you can. I have recommended so many people to Vistaprint over the years, that I decided to join their affiliate programme. You can customise your cards, buy letterhead, flyers and more at www.vistaprint.co.uk (UK) and www.vistaprint.com (USA)
Tools of the trade
If you are building your database through networking, then save on typing time by investing in a business card scanner. Less time typing, more time selling! I recommend CardScan by Corex http://www.cardscan.com
Comments